downloadable digital assets logo

How To Customise Email Templates & Info

how to edit email templates digital assets

Last updated on 22 January 2023

It’s super simple to customise the email templates using Downloadable Digital Assets. You can completely customise the styling and language to suit your store best.

Learn how to edit email templates easily. Check out these other tutorials for emails:

Before we start

It’s important that you understand mail servers before you make customisations.

Email deliverability” is a thing. Mail servers around the world check the characteristics of emails, and if they find spammy characteristics, they will happily send the emails to the spam folder.

Guidelines to have good deliverability

Are some of your customers complaining about emails not being delivered? If they are, then read the below:

  • Use appropriate wording in your email content, subject line, and email name
  • Do not overload your download email with images and “marketing” stuff. This will red-flag mail servers
  • Keep it professional. Don’t use full caps lock words or anything that doesn’t look professional

If you use spammy buzzwords and emojis, mail servers are going to think the email is spam.

Testing your email deliverability

You can actually test your email by using Mail Tester. Simply send a test email from the email template customisation page to the email that the site provides.

Which plan do I need for this feature?

It’s possible to edit email templates if you have the Scale plan or higher. This allows you (the store) to customise messaging for your “fulfilment”, “pre-order release”, and the “update file” emails.

Video tutorial

How to add a logo to your email

It’s actually quite simple. All you need to do is host your logo on Shopify, then add the image URL to the template.

  1. Go to your Shopify dashboard
  2. Go to “Settings” and then “Files
files
  1. Click the “Upload files” button
upload files
  1. Upload your logo & copy the link
copy link
  1. Go to Downloadable Digital Assets, then go to “Settings
  2. Click “Edit email templates
  3. Click the image icon
image
  1. Paste the link in the “Source” box, then make sure the size is not too large
source box
  1. Click “Save

How to add videos to the email template

To put it short, most email servers don’t allow embedded videos in an email. They will block the embedded code as the email arrives in the inbox, and the video will not show in the email. If you’re interested, you can learn more about embedding videos in emails.

What you need to do is, add a link to your text directing to a video like this – this is an example of a hyperlink.

How to edit the title & subject of the email

You can edit your ‘Subject line‘ and ‘From name‘ on the email templates page.

Please note: to change the subject line or name, you will need to use a customised email. The subject line or name will not save if you have not written a customised email.

  1. Go to “Settings”
  2. Then “Edit email templates”
subject editor

The default:

  • From name: (Your store name)
  • Subject: (Your store name) – assets to download from your recent order

How to edit the email templates

Step 1 – Click the button ‘Edit email templates’

You can find this button at the top of the ‘Settings’ page.

edit email templates

Step 2 – Customise your email templates

Here you can edit your email templates by using our text editor. You have the option to use HTML or the standard text editor.

email tempaltes

Standard default email example

This is the default email template. You can customise it completely if you have the Scale plan or higher.

You can also send these emails from your own email address if you have the Professional plan or higher.

default email

Standard default text in the email


Fulfilment email

Hi (customer name),

Thank you for your recent order with (store).

You can download your files with the following links:

  • (Assets)

Thanks!

HTML Version
<p>Hi (customer name - use variable),</p>

<p>Thank you for your recent order with (store name - use variable).</p

<p>You can download your files with the following links:</p>

(Assets - use variable)

<p>Thanks!</p>

File replace email

Hi (customer name),

There is a new update available:

  • (Assets)

Thanks!

HTML Version
<p>Hi (customer name - use variable),</p>

<p>There is a new update available:</p>

(Assets - use variable)

<p>Thanks!</p>

Pre-order email

Hi (customer name),

Thank you for your recent order with (store).

You can download your files with the following links:

  • (Assets)

Thanks!

HTML Version
<p>Hi (customer name - use variable),</p>

<p>Thank you for your recent order with (store - use variable).</p>

<p>You can download your files with the following links:</p>

(Assets - use variable)

<p>Thanks!</p>

How to customise HTML text

edit code of email template

How to restore to the default template

fulfillment tempalte

Read more