Last updated on 12 September 2022
Digital products are non-physical goods you can create and store electronically for sales online. They come in downloadable content formats or as media files, and it’s easy to sell them across numerous channels. There’s also the benefit of high-profit margins since you don’t have to worry about production or shipping costs.
Here are nine most popular types of digital products:
- Video content
- Ebooks & audiobooks
- Online courses
- Graphics & Arts
In this article, we’ll cover these digital products in more detail. So, if you’re looking to start an online business and sell digital products, this is the list you’ve been looking for. Let’s get started.
Why do people want to sell digital products?
The main goal is – passive income. Digital products provide you with the power to automate selling online. Don’t trade your time for money; let the digital products work for you.
One thing you need to remember is that you need to give value. People pay for convenience, so if your digital product has some sort of value or method to make the person better in some way, they will pay for it.
Advantages of selling digital rather than physical.
- Can create them for free
- Low barrier to entry
- No shipping costs
- Sell worldwide
- More profit
- Endless stock
- Passive income
- Sell while you sleep
Physical product disadvantages.
- Inventory costs
- Storage location costs
- Need manpower to handle stock
- Staff to handle items
- Hard to ship worldwide
Don’t get me wrong, it’s not all fun and games selling digital products. You tend to run into more fraud issues where people can easily copy and resell your goods.
We’ve written a brilliant guide on how to prevent customers from illegally sharing your digital products if you’re interested.
Physical products are still great, it just comes with more planning and logistics you don’t need with digital.
What is the best place to sell digital products?
Shopify is the best place to sell digital products, by far. Its vast network of integrations and features, prove why its leading above any other eCommerce platform. To put it short:
- You own the domain, unlike marketplaces
- Your traffic with full control
- More profit, marketplace take huge fees
- Your rules
- Design the store your way
- Best eCommerce features – read this Shopify tips & tricks guide
- You can sell the Shopify site in future
- Best app integrations
You’ve come to the right place too. We’ve crafted the most popular digital products app for Shopify, used by Shopify experts – Downloadable Digital Assets.
If you have a digital product and are thinking of the best method to sell it, read our tutorial – How to sell digital products on Shopify to get yourself set up.
We’ve even created a guide on how to sell large digital files if you’re looking to sell some big ones.
Why is Shopify the best?
Shopify is the best place to sell digital products because, to put it short, you own your domain with all the best safety features. I will list below the main reasons why, but if you want to learn more in-depth, read our blog on why Shopify is the best platform to sell digital products.
No need to get your own servers to host your store. Shopify runs on Shopify’s servers, which give you an endless amount of bandwidth usage. No matter how much traffic you get, your store will always keep running. Have you heard of sites going down because too many people try to access them? That doesn’t happen with Shopify.
They have their own Content Delivery Networks worldwide, so everything is lightning fast, from the speed of the site all the way to checkout.
You can completely customise your store using page builder apps or even get a developer to custom build your site from scratch while keeping the core components of Shopify’s system.
No need to worry about getting scammed. Shopify partnered with Stripe to have the best payment gateway in the world. They are also fighting against chargebacks too.
There are many things in place to prevent your store from getting hacked. It’s a billion-dollar company, so you can imagine the security that’s in place.
9 Best selling digital products
1. Video Content
The demand for video content continues to soar by the day. Just take a look at YouTube and Netflix; they have millions of users who are happy to pay to enjoy millions of hours of video content. The good part for you is that creating video content doesn’t require a lot of resources; it just requires time and effort, but what doesn’t?
All you need is a good camera, some knowledge of how videos work, creativity to come up with ideas, and some video-editing skills.
You can start by creating video content for your audience on YouTube, TikTok, and Instagram, then monetize these channels with time.
Alternatively, if you already have followers, you can sell your skills as a video editor or offer to make custom video content for clients. With video content, the world is your oyster.
Some types of video content you can sell are:
- Stock video
- Short films using Vimeo on Demand
- Video services such as video editing
- Licenses to use videos
- Social media advertisements & promotions
- Courses (more on that below)
If you can code, you can convert your skills to cash online. In fact, you don’t even need to know how to code. Check out Bubble; it allows you to build software using their no-code tools.
There are thousands of apps created by developers just like you. Join them to create apps for any sort of platforms such as Web Apps, Android, iOS, and Windows devices. These platforms have the highest number of users globally.
The software industry is thriving and expected to be worth 1 trillion dollars in a few years. Create your apps and position yourself to tap into the wealth.
Different software you can create:
- Shopify apps
- WordPress plugins
- Standalone web apps
- Operating system apps
- Mobile apps
3. eBooks & Audiobooks
Do you have some knowledge to share with the world? Maybe a set of skills that took you a long time to learn?
You can package it up into an eBook or audiobook and sell it online as a digital product. The eBook industry is a gold mine. In 2020, creators in the industry sold more than 191 million books.
The industry will generate around 13.2 billion dollars in revenue in 2022 alone. With these stats, there’s no better time to create an eBook, and you don’t need a literature degree to do it.
All you need is to have a passion for specific topics. Do you like cooking? You can create an eBook or audiobook packed with recipes for people looking to spice up their kitchen life. You can also create diet books for people looking to eat healthier meals.
Alternatively, you can create relocation, travel, and adventure guides. The possibilities are endless – just find your passion and use the eBook and audiobook formats to share it with the world.
If you are a professional photographer, tourist, or photography hobbyist, your photos are already digital products that you can sell online. There are a few routes you could take to sell photos:
- Stock photos
- Sell licenses for people to use your photos
- Use print-on-demand apps such as Creative Hub
- Sell them to people creating calendars, posters, or similar on Etsy
- People making wall art
If you want to go down the marketplace route, sites like Shutterstock, iStock, and Getty Images offer a platform to share your photos with the world and make money off them, but you won’t earn a lot with these, to be honest.
That said, you should ensure your photos are unique and of premium quality. It’s a crowded market, and it’s easy to get lost if you jump in without creativity and substance. Remember, you’ll make money on stock photo websites if your images are purchased, so if you don’t stand out, you won’t get anywhere.
A good tip is to ensure you have a theme and a preferred niche. Are you an ardent traveller to offbeat places who are looking to monetize your passion? Do you want to capture people, nature, or objects? Draw up a list of niches and focus on the most realistic – and the one you’re most able to keep up with.
5. Online Courses
Today, people are too busy for one-on-one in-person classes or additional degrees. It’s convenient to learn online, and course content creators are having a field day doing what they love while getting paid.
Do you have a passion for teaching? Are you well versed in a particular subject or skill? You can package your knowledge into a digital product (media files) and sell it online on sites like Udemy, Coursera, and Lynda. While some websites will require you to be accredited as a teacher from a university, others are happy to have subject matter experts share their knowledge.
Alternatively, if you already have an online following, you can sell online courses on your own website, allowing you to keep all the revenue instead of sharing it with a host website.
Templates make life easier for everyone, and the creators of these templates are getting rewarded daily. While resume templates are more popular, other templates do well in sales.
You can create templates for different things ranging from business cards to certificates and emails. Afterwards, convert them to downloadable digital formats and sell them online on sites like Canva, RetroSupply, Themeforest, Amazon, and Etsy.
Although, I would never recommend selling on a marketplace as they take huge fees, and you are essentially renting your space there. You don’t have control over traffic or get to build your brand on your domain. You can be kicked off at any moment if you don’t abide by their rules.
Different types of templates to sell:
- WordPress themes
- Web design templates
- Spreadsheet documents with mathematical formulas
- Email templates
- Poster templates
- Business plan templates
- CV templates
- Invoice templates
Take a look at Envato for some more ideas.
Got the talent to create good music? There are tons of digital markets to monetize your talent. You can start by copyrighting your songs. If they are exceptional, content creators on YouTube and other platforms will pay to use them.
You can charge them license fees, and they’ll pay to use your songs as soundtracks or sound effects in their numerous projects. If you’re getting popular and have a massive following, sites like Spotify, BoomPlay, Audiomack, and Apple Music can help you earn royalties when your songs are purchased.
Alternatively, you can offer to create custom music for clients. People are looking for custom music for everything from video production to personalized greeting cards. If you’ve got the musical chops, there’s a wide world out there waiting for you.
8. Graphics & Arts
Graphics designers and artists are leveraging digital markets to monetize their skills. If you are an artist, join the train by going digital with your artwork.
Graphics designers can go into:
- Template creation
- Clip arts
- Logos templates
- Stock icons
- & much more
You can also work directly with clients looking for custom artwork. Alternatively, you can convert your digital art to physical products via websites like RedBubble and Society6.
All you need to do is upload your art files – the website prints them on physical products like mugs and art prints which followers can buy, and you get a portion of each sale, all without getting tied up in a host of logistics.
Fonts are another set of lucrative digital products to sell online. Brand designers, graphic designers, and content creators are constantly seeking new fonts to add a dash of creativity to their projects.
If you are good with Adobe Illustrator or any other illustration software, you can create fonts and convert them to downloadable OTF and TTF formats.
You can also create your own video fonts, which is a pretty cool idea! Check out this pack of video fonts.
Essentially, there are so many ways to make money online using digital products. This is just a list of the best-selling! There is so much more. Remember to use Shopify and use our app to sell digital products on Shopify, it is literally the easiest and safest way to do so, we know from years of experience.
Contact us if you have any questions.