Last updated on 24 January 2023
Adding digital products to Shopify is much easier than you think. It can be quite overwhelming if You haven’t done this before, so I’m going to make it as easy as possible!
Shopify’s system doesn’t have an in-built method for selling digital products. You need to install a free app from their app store. There are a few options, but most of them are not easy to use and have many limitations, but we have a solution that works for everyone.
What do I need?
- A Shopify store
- Downloadable Digital Assets Shopify app
Go to Shopify’s app store and install Downloadable Digital Assets to your store for free, and begin uploading your digital products to the app.
Simply attach those digital files to your relevant Shopify products, and now you’re done and ready to start selling.
Look at these easy-to-follow video steps to see exactly how to use the app.
Why choose the Downloadable Digital Assets app?
The Downloadable Digital Assets app was created by Shopify experts who know how digital files should be delivered. They have first-hand experience in how to build the right app.
It features the best file protection features out of any other digital download app for Shopify. It also features the most user-friendly options. See below:
Disadvantages of Shopify’s app:
- Can only attach 1 file to each product
- Doesn’t support customer account downloads
- Doesn’t have email tracking
- 5GB total storage per file
- Issues with cookies in some browsers
- Confusing to use
- No upgrade options
- No protection features
- Cannot use your own email
- No store branding features
Advantages of this app:
What are the best digital products to sell?
The question is, what digital products can I sell?
We have one of the most successful digital download apps on Shopify with tonnes of data. We’ve compiled the best-selling digital files to help give you inspiration on what you can sell.
See our guide on best-selling digital products to learn more.
In short, there are a few that really sell more than others. See our list of the best-selling digital files:
- PDF files (best-seller)
- Zip files
- Audio files
Surprised? It’s quite awesome seeing what the most popular file types are for selling on Shopify. If you are looking for more inspiration on what to sell, visit our guide above.
Adding digital products to Shopify
It’s super simple to add digital products. If you want to watch a video tutorial, scroll to the bottom and take a look.
We’ll talk about a specific app that’s staff picked by Shopify. It gives you up to 2GB on the free plan and opens up many opportunities for you to grow when your store grows.
Step 1 – Install the digital products app on your store
Once you have logged into Shopify, go to the Shopify app store and follow the next steps below.
You can click this link – Downloadable Digital Assets and then click the “App app” button to install it to your store. When you get to the pricing page, scroll down and click the free plan or select a free trial of a paid plan.
Step 2 – Upload your digital files
- Go to the “Assets” page
- Click the “Upload new assets” button
- Upload your digital files to the app
Step 3 – Attach your digital files to your products
- Click on an uploaded asset (blue link on the asset name)
- Go to the search box and select products to attach them to
- Repeat the process for all assets
If you have a lot of assets and products, you can do this in bulk by attaching assets to products using a CSV. Please see our CSV guide to learn more.
A second method to attach assets to products
You can also attach files to your products from the “Product” page.
- Go to “Products”
- Then click on a product
- Use the search box to attach assets to this product
Step 5 – Customize your settings to suit your brand
There are so many options to customize your store. Take a look through the settings and make sure it is all set up as you want. Here are a few you can take a look at:
- Using your own email for digital product delivery using SendGrid or SMTP
- PDF Stamping
- Display download links in the customers’ accounts and checkout summary page
- Set release dates on digital products
- Sell personalised digital products
- Connect an S3-compatible server
- API Access
- Updating files & notifying customers
- Customise email templates to improve branding
- Add & sell external URLs as assets, such as Dropbox links etc.
- Expire orders at a specific time or instantly
- Stats page
- Fraud protection – halt downloads if they’re high-risk fraudulent
- Restrict customers’ downloads to a number of IP addresses
- More storage & bandwidth allowance
It’s truly as simple as that to add digital products to Shopify. Once your digital files are attached to the relevant products, the app will automatically send download emails to your customers once they purchase.
The app will also automatically fulfil all digital products in an order, leaving all physical products unfulfilled.
This means it completely automates your digital products while you can still control and manually fulfil your physical products (if you are selling both physical and digital).
Selling large digital files? Go check our guide on the best route to sell large digital files on Shopify.
Video tutorial to sell digital products on Shopify
Assuming you have already got products in your Shopify store, you can follow this tutorial to find out exactly how to set up your digital products on Shopify.
What are the best-selling digital products?
If you’ve been wondering about what to sell, then we’ve got you covered. Sometimes it’s quite hard to find a good digital product. Because we have first-hand experience with what sells the best on Shopify, we have created a valuable list of the best-sell digital products on Shopify.
Feel free to take a look at it and get some ideas! Don’t forget to use our app to get the best possible experience selling digital products on Shopify. We are Shopify Experts, so we know how to do it well!
Marketing your digital products
Marketing is one of the most powerful skills in the world. You could have the best product, but if you don’t know how to sell it, then you’re not going to get any sales.
You need to make sure you have a solid list of platforms you can try and sell your digital files on. Make sure that you have a plan too.
The best marketing platforms (from our experience) are listed as follows:
- Google ads (YouTube and Google)
- Meta ads
- TikTok ads
- Twitter ads
- Snapchat ads
- Reddit ads
- LinkedIn ads
You will also need to get some help with creating video or photo content. This isn’t easy at all to do yourself as it takes so long to get the right stuff.
Where can I find content creators to help with marketing?
There is a wide range of places where you can find great content creators:
Simply look on social media and see their profiles. There are a lot of great creators out there these days who are super keen to create. Drop them a DM, and they will surely get back to you if you offer something.
Upwork or People Per Hour
Upwork or PeoplePerHour can be good for finding content creators, but don’t expect the quality to be amazing. There are a lot of people on there who don’t really know what they’re doing. But you will find the odd gem here and there.
Word of mouth
Nothing is better than word of mouth, getting suggested someone by someone else who has had a great experience.
Mistakes to avoid when selling digital products
Also, I just wanted to make you aware of all the mistakes we’ve seen merchants make over the years. We have compiled a list together to help people like yourself sell well instantly.
Check out our 19 mistakes to avoid when selling digital products guide.
Are digital products compatible with Shopify?
Yes, digital products are sellable on Shopify. It’s really easy to set up. All you need to do is sign up to Shopify, create your product, install the “Downloadable Digital Assets” app from the Shopify app store, and then upload your assets and attach them to your Shopify product.
Can selling digital products be profitable?
Yes, digital products are immensely profitable, especially when selling on Shopify. Shopify does not take large commissions, and you keep most of the profit. Digital products have high profit margins due to no shipping or physical labour required.
Do I need a license to sell digital products on Shopify?
No, you do not need a license to sell digital products as long as you are the product owner or have been approved to sell them. Digital products are widely compatible and sellable by anyone. Of course, this depends on the type of digital product you are selling. If you are selling dangerous digital goods or illegal digital goods, you will have problems with legal matters.