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How to Sell Free Digital Products on Shopify

SELL FREE DIGITAL DOWNLOADS

If you’re looking to give away a sample pack or a free eBook to your customers, there are a couple f popular methods to do this. Learn how below.

Method 1 – Using a free Shopify product

This method works by creating a free Shopify product and allowing users to go through the checkout process and get a free digital download after checkout.

What do I need?

Video walkthrough

Step 1 – Create the free product in Shopify

  1. Go to your Shopify dashboard
  2. Click “Products”
  3. Click “Add product”
  4. Set the price to 0.00
  5. Disable the “Track quantity” box
  6. Uncheck the “This is a physical product” box
  7. Click “Save”

Step 2 – Install Downloadable Digital Assets

Install Downloadable Digital Assets here.

downloadable digital assets app

Step 3 – Upload your file to the app

  1. Go to the Downloadable Digital Assets app
  2. Go to the “Assets” page
  3. Click “Upload new asset”
  4. Upload the file

Step 4 – Attach the file to your free Shopify product that you created earlier

Now, click on the uploaded file in the app. It will load a page with a drop-down search box. This is what you will use to attach the file to your free Shopify product.

Once this is attached, then you are good to go! A download email will be sent to anyone who has purchased the free product.

Altogether, you can deliver the downloads using three methods:

Summary

The great thing about using this method is that you can use a post-purchase app to upsell paid products with an offer on the checkout page. It’s a great way to upsell current products.

Method 2 – Using an email app sign-up form

This method works by adding an email newsletter-style entry box on your site, and then the downloads are sent via this email app once someone signs up with their email address.

What do I need?

  • An email app, such as Klaviyo or similar, that allows emails to be sent using sign-up forms
  • A Shopify store

Video Walkthrough

Step 1 – Sign up for the email app

In this tutorial, we are using Klaviyo. They have a free plan for up to 250 saved emails and 500 emails sent per month. Other email apps will have different pricing brackets.

Step 2 – Go to “Sign-up forms” > click “Install Code Snippet”

What we need to do is install the snippet of code that allows the sign-up forms to work on your store.

klaviyo sign-up

Copy the code snippet.

copy klaviyo

Step 3 – Place the code in your store

  1. Go to your Shopify store
  2. Go to “Online store” > click the 3 dots button > click “Edit code”
go to edit code
  1. Find your theme.liquid file
  2. Paste the code above the closing </body> tag

Note: this will place the code on all pages of your site. If you only want it on one page, just place the code on that single page.

paste klaviyo

Step 4 – Create an email list ready to collect emails

  1. Go back to Klaviyo
  2. Click “Audience” > “Lists & segments”
  3. Click the “Create List / Segment” button
list klaviyo
  1. Follow the steps to finalise it and save it.

Step 5 – Create a signup form

Now you need to create the signup form.

  1. Click on “Sign-up forms”
  2. Click on “Create Signup Form”
sign

Step 6 – Finalise the template

Simply just customise the template of the signup form in any way that suits you. Once you are done, publish it.

Step 7 – Paste the Signup form code onto your site

Now paste the signup form code onto your site wherever you want it to show.

Step 8 – Create the “Flow” in Klaviyo & add the download link to the new email template

Creating the flow will trigger an email to be sent to whoever signs up with their email address.

Summary

If you need any guidance or help, don’t hesitate to get in touch with us!

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