Last updated on 14 September 2022
If your landing page can’t show what you’re selling in less than 10 seconds, you’ve already lost them.
The beauty of Shopify is the ease with which you can set up landing pages without any knowledge about coding. Within a few hours, you will be able to collect user information for marketing or showcase your products and services unique selling proposition (USP).
If you’re wondering how to start so that you can have one ready before your next advertising campaign, this is the right place.
You can easily build a great landing page with Shopify apps such as GemPages, PageFly, and Shogun. They require no coding knowledge and allow anyone to create web pages using simple drag and drop features.
In this article, I’ll give you an overview of four ways to build a Shopify landing page. You’ll also get tips on how to optimize your landing page to increase the chances of conversion.
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How to build a Landing Page in Shopify
So, how can you create landing pages on Shopify if you don’t know coding languages like HTML, CSS, and Liquid? Thanks to the popularity of this platform, you can rely on plenty of third-party apps and services to do all the heavy lifting.
Yes, it’s also possible via Shopify’s in-built page builder, but they don’t have the same functionality and features as these applications. Here are four ways you can build the perfect Shopify landing page.
If you’re on a tight budget, GemPages is one of Shopify’s cheapest and best drag-and-drop page builders. For $15 a month, you can build an unlimited number of pages, allowing you to scale your campaigns as your business grows.
With this service, you can implement the best search engine optimization (SEO) techniques on your landing pages to increase online visibility.
Over 60 templates are available, and they are completely customizable. You can also integrate it with over 30 Shopify apps and improve user experience.
You can upgrade your plan to Business and Advanced for $29 and $59 monthly. These packages unlock all the page builder features and provide live support, A/B testing, and page scheduling.
If you want to see why page builders are so popular on Shopify, check out PageFly. It has a free plan that gives you access to all the features.
Got the flair for design? Start from scratch and create a landing page using the app’s drag and drop feature. Every element offers deep levels of customization, ensuring the page you make is unique and matches your brand’s style.
Plenty of forums and guides explain all the features and how to use them effectively. You can also use the 24/7 live chat support if you have any queries.
What if you don’t have the time to do a deep dive and tweak every aspect of your landing page? In this case, pick one design from 90+ templates, categorized based on the page type.
With the free plan, you can create one page under each category, such as the homepage, collection page, product page, and about page.
Opting for the Pay As You Go plan allows you to build 20 pages for $29 monthly ($1.45 for each additional page).
The Enterprise plan for $199 a month removes the page limit and offers video support, suggestions on improving page speed, and unlimited tracking of user sessions.
For a design-centric approach, Shogun is an excellent alternative to PageFly and GemPages. Starting at $39 a month, you get all the controls you need to build a landing page that converts. There’s also the option of choosing from 30+ stunning templates.
As users expect web pages to load quickly, Shogun allows you to optimize your landing page to improve its performance. You can use image optimization and other techniques to bring down how much time your page takes to load.
Shogun allows you to upgrade to their Measure and Team plans for $149 and $249 a month. These packages provide live support, content scheduling, custom elements, and data collection.
It may be obvious, but buying a fresh new theme could help a lot. You may need to do some good research, but you can find some brilliant themes with a great conversion rate rating.
According to Tiny Img, these Shopify themes are some of the best converting.
Optimizing your landing pages for conversions
If you don’t optimize your landing page, it won’t have the desired impact, and you will wonder why it’s not influencing your conversion metrics.
What should you do to ensure the landing pages you create engage visitors and encourage them to take action? Here are two tips you’ll find helpful.
A/B Test landing pages to understand your audience
A/B testing gives you a better idea about what resonates with your target audience. It helps identify potential issues with your current design, observe how visitors react to the changes you implement, and accurately assess what works on your website.
For instance, let’s say your landing page isn’t getting leads. You might want to reduce the number of fields users have to fill in the form. You can also change the call-to-action (CTA) to match the tone of the page.
With A/B testing, you can compare how the new design changes perform against the older variant.
Make sure you test different headings, web copy, CTAs, forms, colors, images, and videos to better understand what clicks with visitors.
Lower page loading times to reduce bounce rates
If your website doesn’t load fast enough, visitors are likely to leave the page immediately. This is a problem, as they won’t even see what you’re offering or get the opportunity to know why your business is different from other players in the market.
Bounce rate is a marketing terminology that refers to the percentage of users that leave your website soon after clicking on it, instead of remaining on the page or checking out other pages.
So what can you do to reduce your website’s loading time?
- For starters, you can implement various image optimization techniques to lower the size of your images.
- Get a Cloudflare CDN and enable the speed features. Use “Argo“, “Mirage“, “RocketLoader“, and “WebP” image delivery
- Check to see if any old Shopify apps have left broken code in your theme. Sometimes this causes your site speed to slow down.
If you want to jump into the world of image optimization, Google has a comprehensive guide.
Sell benefits first, not features
Benefits sell better than features. Sell your story and why they NEED this product. It’s really important to connect with your customer and make them understand why it will make their life easier.
You can either:
- Get a writer to optimise your writing on the landing page
- Or write it yourself, but first, install Grammarly. It will help
Use titles and taglines that connect with people instantly. For example, look at this well-known advertisement from Apple:
Three examples of switching features for benefits:
- Portable media player > 1000 songs in your pocket
- Waterproof phone case > Stress-free pictures at the beach
- 25 GB of cloud space > All your files in one place
Here is a good term I read somewhere that could help you:
- Bad copywriters sell features.
- Good copywriters sell benefits.
- Great copywriters tell stories.
Consider Shopify Hydrogen
To put it short, Hydrogen is a front-end web development framework used for building Shopify custom storefronts. You can learn more about Shopify Hydrogen here.
Consider using a heatmap app
Using a heatmap app for Shopify can really help you find out what is driving customers to turn away or attract them. Check out this blog on the best heatmap apps for Shopify.
Do not oversell
If you oversell and try to win people over by using too many terms and things, you will overwhelm them. This will make them lose confidence and turn them away. Remember, stay humble and be truthful! People are more clever these days.
Remove distracting things
Things can distract customers from your overall message or the product you are trying to sell. Avoid using outbound links, pointless images, and irrelevant content.
How to structure your landing page
You need to connect with your reader as fast as possible. You can do this by connecting via a story, feeling, visuals, or just making sure they know exactly what they are looking at. Do not confuse them!
1. Make “Above the fold” content stand out
Have you heard of the saying “Above the fold“? Well, that means as soon as a webpage loads, what you see is above the fold. Your main goal is to make the content above the fold and be the best it can be.
Look at this example below, it stands out beautifully.
They show a review above the fold and also have a catchy title that connects with someone who loves coffee in the morning.
This is an interesting one you can work on. Give it try!
Include reviews close to the top
Do not use fake reviews! It’s important not to ruin reviews for everyone and make them untrustworthy. Also, it will damage your brand.
My recommendations are to use:
Both have Shopify apps that can link directly to your store. Check this blog by Teckers talking about the best review apps for Shopify.
Clearly show how to use your service/product
It’s important to show how to use whatever you are advertising. If you don’t, people will get confused easily and turn away.
This helps give them that extra edge to move to the next step.
Include plenty of media
Images and videos are more engaging, as you can tell on the internet these days. Videos especially catch the most engagement on most platforms.
There is so much you can do! I hope this has helped you a bunch. If you’re interested, check out our Shopify apps: