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What Is Digital Asset Management for E-Commerce?

what is digital asset management for ecommerce

Today, almost all companies have a digital presence and innumerable content files. eCommerce websites regularly cycle through new creative files, especially with the many campaigns they launch to stay in business. Such a large quantity of files can’t be manually managed.

Digital Asset Management uses software to provide a centralized location for interacting with digital assets like video and audio files, logos, and other significant digital assets. The software organizes, stores, manages and shares these assets while ensuring their access is secured.

In this article, I’ll further elaborate on DAM and its benefits for eCommerce in particular.

Functions of Digital Asset Management (DAM)

Digital Asset Management systems enable eCommerce companies to have a firm grip over their marketing content and can ensure an exceptional user experience.

Having all content files clearly organized and categorized in a single location means that companies never “lose” a file that might otherwise be misplaced, forgotten, or removed. This translates into eliminating the extra costs and energy associated with recreating lost material and an overall surge in profits.

The software’s convenience and popularity can also be judged by the fact that its overall market is set to increase at a rate of 12% between 2020 to 2025!

Benefits of DAM to eCommerce

Digital Asset Management systems are specifically beneficial to eCommerce as they allow users to track and analyze data. The data tracking enables companies to remain on top of particular trends and popular demands of customers in a target demographic.

Offering a personalized experience to customers by turning up specific content/media files on their screens is crucial to the sales performance of eCommerce companies.

In addition, DAM helps save valuable time by allowing team partners to retrieve data quickly via metadata, tags, and keywords associated with a particular asset. This ensures that employees never fall behind on deadlines and can be dedicated solely to important campaigns and the production of compelling content.

This YouTube video explains the basics of DAM quite well:

These systems also provide administrators control over access permissions of digital assets to users all over the globe. For example, they can restrict the downloading/editing of particular files or track and withdraw access rights for individuals and entities. 

Final thoughts

Digital Asset Management systems allow eCommerce to be more efficient and effective. Undoubtedly, powerful product visuals besides a memorable user experience augment sales and customer loyalty.

In short, DAM has become the key to unlocking the full potential of team partners and a lovely eCommerce experience.